Wednesday 7 December 2011

the industry promotes through different media platforms print, broadcast and e-media. advertisers chose to promote through these methods as it allows them to reaches a wide range of audiences and different platforms aiming at a different target audience.

http://www.film-releases.net/poster/poster-super8.jpgSuper 8 promote through Print such as magazines, posters and newspaper articles. one way super 8 promotes their movie is through posters the reason for this is because it is a cheap way of advertising which helps keep costs low also posters for movies are costly seen outside a cinema the reason for this is so people will think to come back to watch this new movie, also keeps them aware of a new movie released and available in the cinema. another place where posters are mostly seen are on buses as buses travel over a large area allowing it to be seen by the audience while going past. it is noticed by a large audience of any target audience.
Another method is magazines this is an effective method as it allows people to read up on reviews and also see ratings of the movie which give the audience a insight on whether the movie is successful or not and also give them an brief explanation on what the movie is about.
this image is an example of an advertisement method used through print media.
Another method used to promote super 8 is broadcasting which are usually film trailers, interviews on hearing about super 8 on the radio. This is an effective method is used as tv can help reach large audiences of people on a national level in short period of time also can choose which target audience to aim at according to the program being played at that time. Prime time is usually the main time when television reaches its highest viewers therefore a advert during prime time can be very useful to reach a wide audience. In addition it is visual it allows to persuade there audience to watch the movie through sound and sight. However this is an expensive method to advertise, also people are now recording what they chose to watch therefore allowing them to skip advertisements leading to this media platform not being as effective.
The final method is e-media also known as the internet. This is a also a good way to advertise as most of the time it is free

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