1) Media forms
What are used in this trailer to persuade the audience to watch the film?
2) Representation
How are dads represented in this particular trailer?
3) Audiences
What type of audience would be attracted for this film?
4) Institutions
How does the production company influence the audience to watch the film?
ANSWERSS.
Question 1) conventions
- slow music, represents a type of story - emotional
- voice over, from the actual actor - this can encourage the audience to watch it as that's a familiar voice.
They didnt put another person to do a voice over as the voice of George Clooney can interact with the audience more and it can be treated more as a 'true story' than a fiction.
Its 'relate-able'
- film ratings at the beginning to show what type of audience is suited for it
- Title at the end of the trailer, to keep the audience 'hooked' this may be enigma as there is a slight mystery as the audience dont know what the film's called.
-Text/fade out
- Production company is always displayed (century fox)
Hollywood values and characteristics :
- Big name actor (george clooney)
- Award winning ....
- fox century represents big budget, theyre well known
- original soundtrack (high production values)
Sympathetic Language used to persuade the audience to watch the film
Question 2)
men/dads are represented as weak and how they cant do well without a mother figure
useless
'understudy'
disrespected
but as the trailer carries on we see that men/dads can stand up on their own feet and do things without relying on the mother.
question 3)
Since the ratings at the beginning say : R means that its suitable for a 16+ audience
men/dads can be the audience for this film as it can be something to relate to
but women can be the audience as well because it can give them a different impression on men also the fact that George Clooney is the main character can
encourage women to watch it, also the music is quite feminine which then can relate to women more.
The type of music makes the film feel like a 'feel good' film with a beginning, middle, climax but overall ending positive ending. -Emotional attachment
Question 4)
fox century is a big production company showing that its got big budget and willing to spend a lot of money
this will influence the audience to watch it because they are familiar with fox century from many previous films such as star wars, chronicles of narnia, avatar, dr dolittle
encouraging the audience to watch it as they might feel that this film is a good one judging from previous films produced by 20 century fox
