Technophobes

Audience:

}The program would appeal to teenagers and young adults 16-25

}Working class

}C2DE

Institution

}Just from knowing that the program will being showing on bb3 allows to know that  the program is most likely to do be a documentary to inform people. Its split into episodes to keep the audience interested and to carry on watching it.

}BB3 is also targeted to teenagers to inform them and let them know the pros and cons of different things e.g. drugs, sex

Media Forms:

}The codes and conventions that I would be expecting from a documentary are:

}Interviews

}Images (moving and still)

}Voiceover

}Theme

}Music

}archive material

}Graphics-credits

}single strand narrative

}Editing: cut is the most common edit because it then doesn't distract the attention of the interviewee.

}Voiceover is sometimes relevant depending on the topic-relevant age to the topic-standard English, calm and clear delivery. creative and varied camerawork.- conventional framing on the interviews with camera on a tripod and not hand held.

}camera movement: pan up and down, zoom etc.

}Graphics-anchor the person, time, places and relevance to the programmes topics-simple and usually two lines wrong.

Representations:

}Teenagers are portrayed negatively as they are seen as being ‘weird’ as the current generation and the next is highly influenced by technology. Therefore these teenagers will be laughed.

}From watching the first episode of the programme on BBC Three it has made me think about different types of people and how people are different in various ways. Before watching the show I used to think that everybody used to know how to work a computer in some way but after watching it, it had made me think about the people who cant and are just afraid of technology, It has made me realise that not all of society/people are the same and that due to different people upbringings and norms they may be undeveloped in some way.

questions

 the descendants : http://www.youtube.com/watch?v=CWHNXJ1K4yA

1) Media forms

What are used in this trailer to persuade the audience to watch the film?

2) Representation

How are dads represented in this particular trailer?

3) Audiences

What type of audience would be attracted for this film?

4) Institutions

How does the production company influence the audience to watch the film?

ANSWERSS. 

Question 1) conventions

- slow music, represents a type of story - emotional 

- voice over, from the actual actor - this can encourage the audience to watch it as that's a familiar voice.

They didnt put another person to do a voice over as the voice of George Clooney can interact with the audience more and it can be treated more as a 'true story' than a fiction. 

Its 'relate-able'

- film ratings at the beginning to show what type of audience is suited for it 

- Title at the end of the trailer, to keep the audience 'hooked' this may be enigma as there is a slight mystery as the audience dont know what the film's called.

-Text/fade out

- Production company is always displayed (century fox)

Hollywood values and characteristics : 

- Big name actor (george clooney) 

- Award winning ....

- fox century represents big budget, theyre well known 

- original soundtrack (high production values)

Sympathetic Language used to persuade the audience to watch the film

Question 2)

men/dads are represented as weak and how they cant do well without a mother figure

useless 

'understudy' 

disrespected

but as the trailer carries on we see that men/dads can stand up on their own feet and do things without relying on the mother.

question 3)

Since the ratings at the beginning say : R means that its suitable for a 16+ audience

men/dads can be the audience for this film as it can be something to relate to 

but women can be the audience as well because it can give them a different impression on men also the fact that George Clooney is the main character can

encourage women to watch it, also the music is quite feminine which then can relate to women more. 

The type of music makes the film feel like a 'feel good' film with a beginning, middle, climax but overall ending positive ending. -Emotional attachment 

Question 4)

fox century is a big production company showing that its got big budget and willing to spend a lot of money

this will influence the audience to watch it because they are familiar with fox century from many previous films such as star wars, chronicles of narnia, avatar, dr dolittle 

encouraging the audience to watch it as they might feel that this film is a good one judging from previous films produced by 20 century fox

media awards trailer review

 Trailers reviews

Best year 12 production: Johny

genre- gangster

Two best friends with one aim to make money. This starts of by selling cannabis as their way of making money. Two young adults Uzair and Aftab hit the roads to try make money however  ‘johny’ is released from jail thinking everything is the same and return to his territory and start selling cannabis however does not know it has been taken over by Aftab and Uzair.  Aftab and Uzair are seen as young boys who are in love with their money and selling their drugs, they are seen as the dominant force in their neighbourhood, until ‘johny’ returns, they happily go about their business selling their drugs and making their money, until one day they hear about ‘johny’ moving in on their territory and they feel as if they must go to any lengths to stop him. However with a twist as ‘johny’ is approached by Aftab and Uzair, Uzair is betrayed by his fellow friend. The trailer starts by showing the release date of ‘johny’ that can be seen as the villain. The type of music played in the background is grime as it’s the music which is listened to by their target audience the working class in this case is young adults ageing 15-25. It’s a movie set in the streets of Southall. There is a lighting of darkness as the actors within the movie facial expressions are serious and down to business and violence usually occurs at night. The costumes shown are the characters wearing hoodies which are clothing represented in the news and other mediums as intimidating, it is also a way of remaining hidden and unexposed. The props used is a gun as the movie contains a lot of violence, showing people getting mugged on the streets and baseball bats as weapons and drugs as their product of making money which is the target the actors are trying to make.

www- good editing, good use of sound and enjoyable story line

EBI- better video quality 

Best year 13 production: call of duty

This was a game play for call of duty, this was good as the timeing of the gunshot and the sound was accurate.

The lighting was during the day so the player can see where its character is moving and towards what direction and see its opponent to kill in order to gain points.

The setting was in the woods this was so the game could match the games map ‘wasteland’ which is meant to be based in the woods.

They used songs such ‘freak me’ to make it more entertaining and comedy.

www- good timing of sound and the gunshot also the loading time was accurate.

EBI- used play guns or something to make it more realistic

Film Media in context

the industry promotes through different media platforms print, broadcast and e-media. advertisers chose to promote through these methods as it allows them to reaches a wide range of audiences and different platforms aiming at a different target audience.

<!--[if !vml]--><!--[endif]-->Super 8 promote through Print such as magazines, posters and newspaper articles. one way super 8 promotes their movie is through posters the reason for this is because it is a cheap way of advertising which helps keep costs low also posters for movies are costly seen outside a cinema the reason for this is so people will think to come back to watch this new movie, also keeps them aware of a new movie released and available in the cinema. another place where posters are mostly seen are on buses as buses travel over a large area allowing it to be seen by the audience while going past. it is noticed by a large audience of any target audience.

Another method is magazines this is an effective method as it allows people to read up on reviews and also see ratings of the movie which give the audience a insight on whether the movie is successful or not and also give them an brief explanation on what the movie is about.

this image is an example of an advertisement method used through print media.

Another method used to promote super 8 is broadcasting which are usually film trailers, interviews on hearing about super 8 on the radio. This is an effective method is used as tv can help reach large audiences of people on a national level in short period of time also can choose which target audience to aim at according to the program being played at that time. Prime time is usually the main time when television reaches its highest viewers therefore a advert during prime time can be very useful to reach a wide audience. In addition it is visual it allows to persuade there audience to watch the movie through sound and sight. However this is an expensive method to advertise, also people are now recording what they chose to watch therefore allowing them to skip advertisements leading to this media platform not being as effective.

The final method is e-media also known as the internet. This is a also a good way to advertise as most of the time it is free, also now with social networking such as facebook and twitter allows the audience be kept up to date with info. In addition anyone can access it 24/7. However not everyone has access to the internet.

Audience is changing their behaviors according to technology as they know use e-media to find out information as is a quick and easy way of gathering information. In addition internet is use has grown dramatically and advertising online will allow reaching most target audiences.

How are texts in the three platforms constructed?

Print:

<!--[if !vml]--><!--[endif]-->Super 8 is prmoted through print such as posters and billboards. Print media usually included review of a new film, provide information about the cast, certificate, etc. and will often include an interview with a star/director. It just helps provide more information so the audience has a greater understanding on the movie they are watching and become familiarized. There are different type of genre codes for print such as tabloid newspapers for the working class and broadsheet for the middle class. Super 8 will chose is advertise throught both methods as it will allow them to get a wider target audience and more viewers. Super 8 also promote through magazines where there is more information provided than a newspapers including interviews.the similarities is that both methods are trying to provide extra information for their audience to read up on.

Broadcasting:

http://www.youtube.com/watch?v=vpzUCA5i6zY super 8 movie trailer

the codes and conventions in broadcasting is that will usually offer an exclusive interview alongside clips from the film to show audiences what ype of movie it is also it persuade the audience to come watch the movie through sight and sound. The trailers conventions would be that it provides information on what the movie is about also makes the audience what to see what will happen next. The genre codes for a talk radio, music radio, commercial, PSB the type of radio super 8 is likely to occur on is talk radio as they can be interviews on the cast. Also this would also link to television as super 8 cast are likely to appear on talk shows, in addition trailer used during advertising has to be interesting and attractive so the audience stays engaged and watches the trailer throughout. Similarities in broadcasting is that both methods are trying get viewers to watch the movie by the use of sound and images.

How do audiences access the text across the 3 platforms?

How are representations constructed across the 3 platforms?

Broadcast:

The actors are represented in broadcast through interviews on tv or the radio.interviews on television allow the audience to see how the actor is in real and his true colours, it also allows the audience to ask question which they may want to know the answer to.

http://www.youtube.com/watch?v=smylfYKH7Ss  this is an exclusive interview with the kids on a talk show. This interview allows the audience to see how they behave, and if they do anything wrong can be used against them leading to the kids as being represented badly.

E-media

The actors are represented positively across e-media, however fans which do not like a member of the cast for any reason can tweet bad things to the actors etc however this could also be a benefit as by using twitter the public can tweet the actors and be kept up to date on the latest information. In e-media it can also provide information which people may not know such as background info such as the type of family the actors have been raised up in.

Print:

the poster of Super 8 with the main characters represents them as the main characters. also makes the characters familiar with the audience and also lets them realise who is in the movie. also familiar actors help the audience know what the movie is about. in addition recognisable characters help promote the film such as a "\Steven Spielberg' movie lets the audience know that the movie will be adventures and will have kids starring he is known for doing this.

Cross media research into super 8

Film Media in context

the industry promotes through different media platforms print, broadcast and e-media. advertisers chose to promote through these methods as it allows them to reaches a wide range of audiences and different platforms aiming at a different target audience.

<!--[if !vml]--><!--[endif]-->Super 8 promote through Print such as magazines, posters and newspaper articles. one way super 8 promotes their movie is through posters the reason for this is because it is a cheap way of advertising which helps keep costs low also posters for movies are costly seen outside a cinema the reason for this is so people will think to come back to watch this new movie, also keeps them aware of a new movie released and available in the cinema. another place where posters are mostly seen are on buses as buses travel over a large area allowing it to be seen by the audience while going past. it is noticed by a large audience of any target audience.

Another method is magazines this is an effective method as it allows people to read up on reviews and also see ratings of the movie which give the audience a insight on whether the movie is successful or not and also give them an brief explanation on what the movie is about.

this image is an example of an advertisement method used through print media.

Another method used to promote super 8 is broadcasting which are usually film trailers, interviews on hearing about super 8 on the radio. This is an effective method is used as tv can help reach large audiences of people on a national level in short period of time also can choose which target audience to aim at according to the program being played at that time. Prime time is usually the main time when television reaches its highest viewers therefore a advert during prime time can be very useful to reach a wide audience. In addition it is visual it allows to persuade there audience to watch the movie through sound and sight. However this is an expensive method to advertise, also people are now recording what they chose to watch therefore allowing them to skip advertisements leading to this media platform not being as effective.

The final method is e-media also known as the internet. This is a also a good way to advertise as most of the time it is free, also now with social networking such as facebook and twitter allows the audience be kept up to date with info. In addition anyone can access it 24/7. However not everyone has access to the internet.

Audience is changing their behaviors according to technology as they know use e-media to find out information as is a quick and easy way of gathering information. In addition internet is use has grown dramatically and advertising online will allow reaching most target audiences.

How are texts in the three platforms constructed?

Print:

<!--[if !vml]--><!--[endif]-->Super 8 is prmoted through print such as posters and billboards. Print media usually included review of a new film, provide information about the cast, certificate, etc. and will often include an interview with a star/director. It just helps provide more information so the audience has a greater understanding on the movie they are watching and become familiarized. There are different type of genre codes for print such as tabloid newspapers for the working class and broadsheet for the middle class. Super 8 will chose is advertise throught both methods as it will allow them to get a wider target audience and more viewers. Super 8 also promote through magazines where there is more information provided than a newspapers including interviews.the similarities is that both methods are trying to provide extra information for their audience to read up on.

Broadcasting:

http://www.youtube.com/watch?v=vpzUCA5i6zY super 8 movie trailer

the codes and conventions in broadcasting is that will usually offer an exclusive interview alongside clips from the film to show audiences what ype of movie it is also it persuade the audience to come watch the movie through sight and sound. The trailers conventions would be that it provides information on what the movie is about also makes the audience what to see what will happen next. The genre codes for a talk radio, music radio, commercial, PSB the type of radio super 8 is likely to occur on is talk radio as they can be interviews on the cast. Also this would also link to television as super 8 cast are likely to appear on talk shows, in addition trailer used during advertising has to be interesting and attractive so the audience stays engaged and watches the trailer throughout. Similarities in broadcasting is that both methods are trying get viewers to watch the movie by the use of sound and images.

How do audiences access the text across the 3 platforms?

How are representations constructed across the 3 platforms?

Broadcast:

The actors are represented in broadcast through interviews on tv or the radio.interviews on television allow the audience to see how the actor is in real and his true colours, it also allows the audience to ask question which they may want to know the answer to.

http://www.youtube.com/watch?v=smylfYKH7Ss  this is an exclusive interview with the kids on a talk show. This interview allows the audience to see how they behave, and if they do anything wrong can be used against them leading to the kids as being represented badly.

E-media

The actors are represented positively across e-media, however fans which do not like a member of the cast for any reason can tweet bad things to the actors etc however this could also be a benefit as by using twitter the public can tweet the actors and be kept up to date on the latest information. In e-media it can also provide information which people may not know such as background info such as the type of family the actors have been raised up in.

Print:

http://www.okmagazine.com/videos/theories-mystery-thing-super-8-cast-recalls-justin-bieber-speculations this represents the cast 

the industry promotes through different media platforms print, broadcast and e-media. advertisers chose to promote through these methods as it allows them to reaches a wide range of audiences and different platforms aiming at a different target audience.

Super 8 promote through Print such as magazines, posters and newspaper articles. one way super 8 promotes their movie is through posters the reason for this is because it is a cheap way of advertising which helps keep costs low also posters for movies are costly seen outside a cinema the reason for this is so people will think to come back to watch this new movie, also keeps them aware of a new movie released and available in the cinema. another place where posters are mostly seen are on buses as buses travel over a large area allowing it to be seen by the audience while going past. it is noticed by a large audience of any target audience.

Another method is magazines this is an effective method as it allows people to read up on reviews and also see ratings of the movie which give the audience a insight on whether the movie is successful or not and also give them an brief explanation on what the movie is about.

this image is an example of an advertisement method used through print media.

Another method used to promote super 8 is broadcasting which are usually film trailers, interviews on hearing about super 8 on the radio. This is an effective method is used as tv can help reach large audiences of people on a national level in short period of time also can choose which target audience to aim at according to the program being played at that time. Prime time is usually the main time when television reaches its highest viewers therefore a advert during prime time can be very useful to reach a wide audience. In addition it is visual it allows to persuade there audience to watch the movie through sound and sight. However this is an expensive method to advertise, also people are now recording what they chose to watch therefore allowing them to skip advertisements leading to this media platform not being as effective.

The final method is e-media also known as the internet. This is a also a good way to advertise as most of the time it is free

Super 8 media platforms

Super 8

E-media:

http://www.youtube.com/watch?v=tCRQQCKS7go film trailer......this  is a film trailer that can be viewed online this is used as large audiences access the internet and it captures a wide target audience and easily attracts users to go view the movie.  7,719,573 views on youtube

www.super8-movie.com official website.... super 8 has its own website as its a high budget movie also this provides information to the viewers and give them a insight on what the movie is about, this website can be viewed by people which have watched or not seen the movie. This can be viewed by people which have seen the movie as they can see backstage footage on how the scene was produced and the cast themselves.

game footage of super 8, allowing the audience to relive the moments for themselves

Print:

this is a film poster which is often used outside a cinema or on posters, the reason for this is as it helps create awareness and be noticed by the audience which may not know about the films release.

http://www.guardian.co.uk/film/2011/aug/04/super-8-review  newspaper/review.... newspapers are cheaply available, and they are found everywhere, which means that they are readily available, making it very convenient. Also, the newspapers that we know are very user-friendly, as they contain information persuading readers to watch the movie.

http://www.time.com/time/arts/article/0,8599,2075217,00.html magazine Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience.

Broadcast:

TV spot..... This is a 30 second trailer Television permits you to reach large numbers of people on a national or regional level in a short period of time. Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion

http://www.youtube.com/watch?v=j1CzuaFQ87M  Teaser..... This gives awareness to viewers about a movie being released, and teases the audience as they are given a short insight of the movie.

http://www.youtube.com/watch?v=m_GA2tiG1TU theatrical trailer.... this is often used in cinemas, and tries to attract viewers and so they will hopefully return some time to view the movie.

http://www.youtube.com/watch?v=smylfYKH7Ss interview of the cast this allows the audience to see how the cast is outside the movie and show there true colours. in addition get asked questions which fans may want to know.

http://www.youtube.com/watch?v=sjO7jADDUGQ Steven Spielberg trailer allows audience to see how the director came up with these ideas 

http://www.youtube.com/watch?v=sTODKKQ9bq0 talk show with Kyle Chandler, he is also starring in the movie and he speaks about the movie and his role, so people are familiar with him